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Benefits for Mobile Network Operators Attaching commodities to brands Telecom services are commodities and operators have weak brand loyalty.Telogic attaches brands to these services. Reduced churn When a subscriber has a relationship to a brand, the tendency to change service provider declines.Lower acquisition cost Many brand holders have efficient communication channels to reach their customers/members.Reduced price pressure When attaching a brand to a generic service, the price will be less in focus.Market segmentation Today’s telcos have poor knowledge of their subscribers’ preferences and profiles. Brands will be able to direct sales and marketing efforts in a far more efficient manner.Increased ARPU Niche brands have better understanding of their customers/members and are better fit to develop value add services that boosts the ARPU. |